Royal Enfield may been around since 1901, but they have really taken the motorcycle industry by storm in the last decade, shaking things up, doing the unconventional and providing affordable, incredibly reliable lightweight bikes.
They’ve become the global leader in the mid-size (250-750cc) motorcycle segment producing real ’round the world bikes’ like the Himalayan and the Interceptor, and have now announced the launch of a first-of-its-kind consumer programme, the ‘Borderless Warranty Programme.’
The ‘Borderless Warranty Programme’ offers riders unprecedented freedom to ride new horizons. Breaking barriers and redefining adventure, RE has introduced a global warranty initiative, encouraging owners to, in their words “rev up, ride more and explore without limits”.
In essence the programme is designed to inspire worry-free travel and exploration, as riders can now embark on their journeys knowing that their bikes are backed by an extensive warranty programme that transcends borders. Backed by a network of 3000+ Royal Enfield authorised service centres across 2605 cities in 70+ countries (including India), Royal Enfield encourage riders to discover diverse cultures and forge unforgettable memories on their Royal Enfield motorcycles, without the burden of maintenance concerns.
As a manufacturer with real state-of-the-art manufacturing and assembly facilities in India and in Nepal, Brazil, Thailand, Argentina and Colombia, they are very confident about the quality of the bikes they produce. They use global technical knowledge and experience in design and development too, with two world-class technical centres, one in Bruntingthorpe UK and another in Chennai, India.
Commenting on the launch of the ‘Borderless Warranty’ programme, Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, “At Royal Enfield, we are dedicated to fostering a vibrant global community of riders who share our passion for exploration and adventure. With the introduction of the Royal Enfield Borderless Warranty Programme, we aim to redefine customer experience by offering unprecedented levels of support and assurance to riders across the world.“
For more details, see the borderless-warranty page of the website and scroll down for a fairly comprehensive FAQ section.
